Volvo Penta, BoatDealers.ca / BoatBlurb.com Campaign Report

WHAT WE BOUGHT VS WHAT WE GOT

Baseline is the insertion order dated 26 Jun 2024. Total contract value $22,800, end date 31 Dec 2025. The IO footnote lets guaranteed impressions run past the end date until complete; nothing else extends.

IO deliverable	Contracted	Delivered	Clicks	Status
Banner impressions	1,285,000	1,629,471	2,161	DELIVERED 127%
Text link rotations	400,000	460,025	401	DELIVERED 115%
Video reviews	3	3 run, 34,323 views	n/a	RAN, FILES + RIGHTS UNCONFIRMED
Written reviews	3	3 live on site	n/a	DELIVERED
Social posts	4	11 (+16 bonus)	215	DELIVERED 2.7×
Boosted Facebook posts	2	No boost or spend data shown	n/a	UNSUBSTANTIATED
Featured Brand	Contracted, no quantity	41,282 impressions	210	DELIVERED, 0.51% CTR
Powered-by listing buttons	Contracted, no quantity	325,050 impressions	18	DELIVERED
BoatBlurb custom article	1, live indefinitely	1 live, 1,011 views	n/a	DELIVERED
Newsletter big box banners	12	13	40	DELIVERED 13 OF 12
Newsletter sponsorships	6	3	145	FAILED TO DELIVER, SHORT 3
Monthly reporting	Monthly, full flight	1 consolidated report after written demand	n/a	FAILED TO DELIVER

GUARANTEED IMPRESSIONS DELIVERED

124%

2,089,496 delivered on 1,685,000 contracted

TOTAL CLICKS TO VOLVOPENTA.COM

3,190

Across every placement, both properties

CONTRACT LINES FAILED

3 of 6 newsletter sponsorships, and monthly reporting across the flight. Two more lines unsubstantiated.

Bottom line. Against the signed scope, every impression line over-delivered and the content deliverables ran. Two lines failed outright: half the newsletter sponsorships, the single best-responding format in the buy, and the contracted monthly reporting, which arrived as one consolidated report seven months after close and only after a written demand. Two more are unsubstantiated: boost spend on the two contracted Facebook posts, and delivery of the unwatermarked video files with global, perpetual usage rights that Volvo Penta owns under this IO. Asks before any renewal: make good or credit the 3 sponsorships, hand over the video files with written rights confirmation, substantiate the boosts, and fix reporting terms. Full detail in the reconciliation tab.

DELIVERY AGAINST CONTRACT

The vendor summary reports a single blended total of 2,860,392. That figure sums display impressions, link impressions, email sends, video views, page views, and social views, measures that are not equivalent and cannot be aggregated to support an overdelivery claim. Guaranteed inventory is separated below.

Line	Contracted	Delivered	% of contract	Clicks	Measure type	Status
Banners	1,285,000	1,629,471	126.8%	2,161	Display impressions	RECONCILES
Links	400,000	460,025	115.0%	401	Link impressions	RECONCILES
Guaranteed subtotal	1,685,000	2,089,496	124.0%	2,562	Comparable	OVER CONTRACT
Written & video reviews	3 reviews	34,323	3 of 3	n/a	Video + page views	MIXED MEASURE
Featured Brand & button	Contracted, no qty	366,332	,	228	Display impressions	TWO UNITS MERGED
Social media	4 posts	25,845	11 posts	101	Social views	SCOPE GAP
BoatBlurb articles	1 article	2,964	6 listed	n/a	Page views	UNCLASSIFIED
BoatBlurb newsletter	6 sponsor / 12 banner	341,432	3 sponsor / 13 banner	185	Email sends	SPONSOR FTD, 3 OF 6
Vendor blended total	1,685,000	2,860,392	169.8%	3,076	Not comparable	INVALID FOR OVERDELIVERY

RECONCILES arithmetic verified DOCUMENTATION resolvable with paperwork QA DEFECT reporting error METHOD measurement construction issue

OPEN ITEM REGISTER, VENDOR SIDE ONLY

Item	What the report shows	Type	Request
Sponsorship fulfillment	IO contracts 6 sponsor-of-the-week newsletters. Three delivered per the vendor's own report. IO end date 31 Dec 2025; the only extension clause covers guaranteed impressions and nothing else. The three delivered sponsorships produced 78.4% of all newsletter clicks. No client materials were required for this line.	FAILED TO DELIVER	Make good 3 sponsorships in a future flight or credit their pro-rata value against the $22,800 contract.
Reporting period boundaries	Cover states 1 Jan 2025 to 31 Mar 2026. The BoatBlurb social page states 1 Jan 2025 to 26 May 2026. Posts dated 6 Apr, 14 Apr, 16 Apr, 19 May and 21 May 2026 are included. Newsletter delivery does not begin until 16 Sep 2025.	QA DEFECT	Single stated period, applied consistently across all pages, with a restated set of totals. Note the IO footnote permits guaranteed impressions to run past 31 Dec 2025 until complete, which explains 2026 delivery dates for impressions and extends nothing else.
Blended delivered total	2,860,392 aggregates display impressions, link impressions, email sends, YouTube views, page views and social views.	METHOD	Report delivery by measure type. Overdelivery claims stated only against guaranteed like-for-like inventory.
Email sends reported as impressions	341,432 recipients carried into the impression total. Actual opens 95,797.	METHOD	Newsletter reported as opens. Sends may be shown as a secondary column.
Article classification	One article contracted, six reported. 1,953 of 2,964 views come from posts about other brands with no Volvo Penta link shown.	DOCUMENTATION	Written confirmation of whether each article was contracted, added value, or incidental editorial, and whether any were billed.
Volume 281 open rate	14.4% against a 25.4% to 33.8% range across the other twelve editions. It is one of only three sponsored editions.	QA DEFECT	Explanation and, if a tracking failure, a corrected figure. If a send failure, a make-good.
BoatBlurb social omitted	6,389 views and 114 clicks appear on their own page but never enter the summary, which shows only the BoatDealers figures.	QA DEFECT	Fold into the summary. Indicates the report was assembled without internal reconciliation.
Duplicate X entry	The 9 Feb and 26 Feb X rows carry the identical status URL and identical 35 / 0 / 0 values.	QA DEFECT	Correct or confirm. Integrity flag on the social tab as a whole.
LinkedIn 27 Feb anomaly	100 views, 50 clicks, 50 engagements. A 50% click-to-view ratio, well outside every other row.	QA DEFECT	Native LinkedIn export before the figure is accepted. Metric definitions for views, clicks and engagements.
Featured Brand and listing button merged	0.51% and 0.01% averaged into a single 0.06% line. The button is 88.7% of the merged impressions and 7.9% of the merged clicks.	METHOD	Report as separate units. Separate cost so the button can be evaluated on its own.
Review consumption platform	34,033 of 34,323 views are YouTube. The three review pages on BoatDealers.ca total 290 views.	DOCUMENTATION	Traffic source, geography and paid-versus-organic split on the YouTube views. Report on-property and off-property views as separate lines.
Newsletter and article links untagged	All thirteen newsletter placements and the in-article link use the bare Forward Drive URL. The banner and link sections carry a UTM string on the same destination.	QA DEFECT	Apply the campaign tracking string to every placement the vendor deploys. Until then, all 185 newsletter clicks are unattributable in analytics.
Monthly reporting	IO contracts monthly reporting on banner and text link impressions, clicks, video and article views, and engagement for all social and newsletter placements. One consolidated report was delivered, roughly seven months after the end date and only after a written closeout demand in May 2026.	FAILED TO DELIVER	Acknowledge the reporting shortfall. At renewal, monthly reporting with a defined delivery date becomes a contract term with a remedy attached.
Video files and usage rights	IO requires unwatermarked versions of all 3 videos for Volvo Penta marketing and promotional use, including global, perpetual usage rights for Volvo Penta and its dealer and OEM network. The report shows view counts only. Nothing evidences delivery of the files or a rights confirmation.	DOCUMENTATION	Deliver the unwatermarked master files and written confirmation of the rights transfer. These are owned assets under the IO regardless of any renewal.
Boosted Facebook posts	IO contracts one boosted post on BoatDealers.ca Facebook (landing page) and one on BoatBlurb Facebook (article). Boosting means paid spend. The report lists posts with no boost flag, spend figure, or paid reach breakout on any row.	DOCUMENTATION	Identify which posts were boosted, with spend and paid reach from the native ad platform. Absent that, the two boosted deliverables are unsubstantiated.
Cost by line item	IO states a flat $22,800 with CPM marked N/A. No per-unit pricing exists in the IO or the report, so cost per impression and cost per click cannot be derived for any placement.	DOCUMENTATION	Renewal condition: line-item pricing. Also required to compute the pro-rata credit for the 3 undelivered sponsorships.
Independent click verification	2,562 clicks reported on tagged placements against a single campaign value.	DOCUMENTATION	Reconcile against landed sessions in Customer Journey Analytics on the Forward Drive page for the same period. The only figure in the report verifiable without the vendor.

EXCLUDED FROM THE REGISTER: VOLVO PENTA SIDE

Destination path routing. All Canadian-market placements resolve to the en-us path on volvopenta.com. Volvo Penta supplies the destination URL. Worth resolving internally, but not a vendor item.
UTM string construction on tagged placements. A single campaign value with no content parameter across all five banner formats, all three link variants, and Featured Brand. The tracking taxonomy originates on the Volvo Penta side. The vendor item is the absence of any tag on newsletter and article placements, which is listed in the register above.
Listing button destination and parameters. Different casing, different medium value, no campaign parameter, and a different landing page than every other placement. Tag construction is a Volvo Penta responsibility.
Creative supply and rotation. Creative assets are provided by Volvo Penta. The report contains no creative-level evidence, and no rotation finding can be made from it in either direction.

RESTATEMENT LADDER

Each adjustment is traceable to a specific line in the source report. Where the restatement stops depends on which definition of delivered exposure is being applied. No single figure is presented as the correct total.

Vendor reported delivered total

2,860,392

Replace newsletter sends with opens341,432 recipients less 95,797 opens. Sends are not impressions.

−245,635

Opens-based total

2,614,757

Remove unclassified article views2,964 total less 1,011 attached to the contracted Volvo Penta article.

−1,953

Opens-based, contracted content only

2,612,804

Remove YouTube views under a strict on-property definition34,033 of 34,323 review views occurred on YouTube, not on BoatDealers.ca.

−34,033

On-property, opens-based

2,578,771

Add omitted BoatBlurb.com socialDelivered but never entered the vendor summary.

+6,389

Reconciled exposure figure

2,585,160

Under the narrowest and most defensible definition, contracted, guaranteed, like-for-like display and link inventory only, delivery is 2,089,496 against 1,685,000 contracted, or 124.0%. That is the figure that survives every objection.

EVIDENCE APPENDIX

Full line detail supporting the register above. Each section expands on click and prints in full.

BANNER DETAIL BY FORMAT AND PROPERTY

Format / property	Impressions	Clicks	CTR	Share of banner impressions
BigBox 300x250	477,458	746	0.16%	29.3%
BoatDealers.ca	476,728	744	0.16%	99.8% of format
BoatBlurb.com	730	2	0.27%	0.2% of format
Skyscraper 160x600	471,746	635	0.13%	29.0%
BoatDealers.ca	463,544	623	0.13%	98.3% of format
BoatBlurb.com	8,202	12	0.15%	1.7% of format
Mobile Leaderboard 320x50	341,091	550	0.16%	20.9%
BoatDealers.ca	327,807	535	0.16%	96.1% of format
BoatBlurb.com	13,284	15	0.11%	3.9% of format
Leaderboard 728x90	231,474	181	0.08%	14.2%
BoatDealers.ca	224,084	174	0.08%	96.8% of format
BoatBlurb.com	7,390	7	0.09%	3.2% of format
Mid Results 600x175	107,702	49	0.05%	6.6%
BoatDealers.ca	107,432	49	0.05%	99.7% of format
BoatBlurb.com	270	0	0.00%	0.3% of format
All banners	1,629,471	2,161	0.13%	100%

BoatBlurb.com carries 1.8% of total banner impressions (29,876 of 1,629,471). Delivery is concentrated almost entirely on BoatDealers.ca. Mid Results is the weakest unit on both rate and volume and is a candidate for removal at renewal.

LINK PLACEMENTS

Link text	Impressions	Clicks	CTR
Volvo Penta Joystick Surfing, Learn More	216,529	185	0.09%
Joystick Surfing: Shift, Throttle and Steering, all with one hand, Volvo Penta	216,523	200	0.09%
Joystick Surfing (Volvo Penta)	26,973	16	0.06%
Total	460,025	401	0.09%

FEATURED BRAND AND LISTING BUTTON

These two units are combined into a single 0.06% line in the vendor summary. Reported separately, they are the best and worst performing response units in the report. The blended figure conceals both.

Unit	Impressions	Clicks	CTR	Destination	Note
Featured Brand	41,282	210	0.51%	Forward Drive page	HIGHEST CTR IN REPORT
Volvo Penta-Powered listing buttons	325,050	18	0.01%	Assisted Docking page	11.4% OF BLENDED TOTAL, 0.6% OF CLICKS
As reported (merged)	366,332	228	0.06%	,	Split required

REVIEW CONSUMPTION PLATFORM SPLIT

Three reviews were contracted and three were delivered. The reported view total is 99.2% YouTube. On-property consumption of the review pages hosted on BoatDealers.ca totals 290 views.

Review	BoatDealers.ca views	YouTube views	Total	YouTube share
Volvo Penta Forward Drive	12	13,336	13,348	99.9%
Volvo Penta V6 280 HP	143	12,318	12,461	98.9%
Volvo Penta D8-IPS800	135	8,379	8,514	98.4%
Total	290	34,033	34,323	99.2%

NEWSLETTER EDITION BY EDITION

Thirteen editions delivered. Three carry the Sponsor & Banner label against six sponsorships contracted. Thirteen banner placements against twelve contracted. Delivery begins 16 September 2025, eight and a half months into the stated reporting period.

Edition	Date	Format	Recipients	Opens	Open rate	Clicks	Flag
Volume 280	16 Sep, 2025	Banner	26,103	8,508	32.6%	4
Volume 281	23 Sep, 2025	Sponsor & Banner	26,101	3,770	14.4%	45	OPEN RATE ANOMALY
Volume 283	7 Oct, 2025	Banner	26,138	8,836	33.8%	3
Volume 285	21 Oct, 2025	Banner	26,148	8,310	31.8%	1
Volume 286	28 Oct, 2025	Sponsor & Banner	26,158	6,653	25.4%	54
Volume 290	25 Nov, 2025	Banner	26,026	7,881	30.3%	7
Volume 292	9 Dec, 2025	Banner	25,950	6,852	26.4%	4
Volume 295	30 Dec, 2025	Sponsor & Banner	26,180	7,010	26.8%	46
Volume 296	6 Jan, 2026	Banner	26,230	7,595	29.0%	4
Volume 298	20 Jan, 2026	Banner	26,378	7,615	28.9%	4
Volume 299	27 Jan, 2026	Banner	26,524	7,678	28.9%	10
Volume 300	3 Feb, 2026	Banner	26,662	7,594	28.5%	2
Volume 304	3 Mar, 2026	Banner	26,834	7,495	27.9%	1
Total	13 editions	3 sponsor / 13 banner	341,432	95,797	28.1%	185

SPONSOR EDITIONS, AVG CLICKS

48.3

145 clicks across 3 editions

BANNER-ONLY, AVG CLICKS

4.0

40 clicks across 10 editions

SPONSOR SHARE OF CLICKS

78.4%

From 23% of editions

SENDS COUNTED AS IMPRESSIONS

245,635

341,432 sends minus 95,797 opens, 8.6% of the vendor blended total

ARTICLE INVENTORY

One article was contracted. Six are reported and all six views roll into the delivered total. Only the electric IPS post carries a Volvo Penta subject and a Volvo Penta destination link. The remaining five are not documented as contracted, added value, or incidental editorial mention.

Article	Views	Volvo Penta link in article	Classification
Volvo Penta Debuts Fully Electric IPS Marine Propulsion System	1,011	Yes	CONTRACTED
Riviera Announces New 6200 Sport Yacht	545	Not shown	UNCLASSIFIED
Hinckley Reveals Flagship Picnic 45 at Palm Beach	593	Not shown	UNCLASSIFIED
Top Innovators Honoured at Miami International Boat Show	283	Not shown	UNCLASSIFIED
Pardo 43 Makes Sleek Introduction	313	Not shown	UNCLASSIFIED
Monaco Energy Boat Challenge	219	Not shown	UNCLASSIFIED
Total reported	2,964	1 of 6 documented	1,953 views unclassified

SOCIAL FULL DETAIL

Property / post	Views	Link clicks	Engagements	Flag
BoatDealers.ca, 11 posts	25,845	101	293	IN SUMMARY
12 Jan, 2026, Facebook	4,159	20	151
12 Jan, 2026, Instagram	204	3	2
9 Feb, 2026, Facebook	6,745	42	74
9 Feb, 2026, Instagram	226	0	0
9 Feb, 2026, X	35	0	0	DUPLICATE URL
26 Feb, 2026, Facebook	5,979	17	29
26 Feb, 2026, Instagram	207	0	0
26 Feb, 2026, XIdentical status ID and identical 35 / 0 / 0 values as the 9 Feb entry	35	0	0	DUPLICATE URL
6 Apr, 2026, Facebook	7,949	19	36	OUTSIDE PERIOD
6 Apr, 2026, Instagram	254	0	1	OUTSIDE PERIOD
6 Apr, 2026, X	52	0	0	OUTSIDE PERIOD
BoatBlurb.com, 16 posts	6,389	114	283	OMITTED FROM SUMMARY
11 Jul, 2025, Facebook / LinkedIn / X	995	4	22
28 Sep, 2025, Facebook	901	0	17
27 Feb, 2026, Facebook	211	0	1
27 Feb, 2026, LinkedIn50 clicks and 50 engagements on 100 views, a 50% click-to-view ratio, anomalous against every other row in the report	100	50	50	REQUIRES NATIVE EXPORT
27 Feb, 2026, X	46	1	11
14 Apr, 2026, Facebook / LinkedIn / X	364	3	17	OUTSIDE PERIOD
16 Apr, 2026, Facebook / LinkedIn / X	303	4	14	OUTSIDE PERIOD
19 May, 2026, X	80	0	8	OUTSIDE PERIOD
21 May, 2026, Facebook	1,229	2	56	OUTSIDE PERIOD
21 May, 2026, LinkedIn50 clicks and 87 engagements on 2,160 views	2,160	50	87	OUTSIDE PERIOD
Combined actual	32,234	215	576	Summary shows 25,845 / 101

Method. Every figure is either quoted directly from the vendor report or computed from its stated line items. All subtotals and rollups in the source were independently recalculated and reconcile to their inputs. Percentages are calculated here, not carried over.

No external benchmarks applied. All performance comparisons are internal to this report. No industry click-through rate range is asserted.

Standing position. Measured against the IO dated 26 Jun 2024 ($22,800 flat, end date 31 Dec 2025): guaranteed banner and link inventory over-delivered at 124.0%, and the videos, written reviews, article, Featured Brand, listing buttons, and newsletter banners were delivered. Three of six newsletter sponsorships and the contracted monthly reporting were not delivered; the extension clause covers impressions only, so neither shortfall is open. Boost spend on two contracted Facebook posts and delivery of the unwatermarked video files with global, perpetual usage rights remain unsubstantiated. The report additionally blends non-equivalent measures into its delivered total and carries the reconciliation and quality defects listed above.